Global technical outdoor brand, Helly Hansen expands the Odin collection for Summer 2022, with the launch of its Odin 1 World Infinity Jacket – built for lightweight durability and high-level protection from the elements. 

A particular highlight of the season, Helly Hansen expands its responsible waterproof/breathable LIFA INFINITY™ technology into new designs within the Sailing, Outdoor and Urban categories. The first-to-market technology is introduced across the brand’s Ægir and Odin collections, built for sailing and outdoor professionals respectively, and in the Urban collection’s standout Modular Ride Infinity Jacket.

Now in its fourteenth season, Helly Hansen’s Odin collection has been designed with and for professionals, offering the most complete and purposeful weather protection in lightweight, functional designs. The highly durable Odin 1 World Infinity Jacket (RRP £400) was developed with insights from the Squamish Search and Rescue team in British Columbia, Canada, including the desire for an extra breathable jacket that offers high-level protection and can be trusted against wind and rain.  

Featuring Helly Hansen’s innovative, responsible LIFA INFINITY™ technology, the jacket boasts a fully waterproof/breathable LIFA INFINITY™ membrane, which is achieved without the use of chemicals. In addition to the revolutionary membrane, the garment is built with sturdy, recycled fabric content and a PFC-free durable water-repellent treatment – delivering extreme waterproofness and breathability from HELLY TECH® Professional construction. This trusted technology makes the Odin 1 World Infinity Jacket suitable for year-round use, offering superior protection while remaining lightweight and durable.

Additionally, the jacket includes chest vents and optimised seam placement for enhanced comfort and is easily packed into a small bag. it also boasts a lightweight helmet and backpack-compatible construction, with elevated pockets. A whistle on the chest pocket zipper and a RECCO® reflector feature has also been added safety measures – direct results of feedback provided by the Squamish search and rescue professionals.

Philip Tavell, Category Managing Director for Mountain at Helly Hansen, comments, “To further evolve the Odin collection, we continue to work with professionals and develop products like the Odin 1 World Infinity Jacket with their insights front of mind. The knowledge and experience search and rescue teams have of the challenging environments we create gear for are a key source of inspiration and guidance for us. With this jacket, it was important for us to design more responsibly, while still creating a fully featured, technical piece that is fit-for-purpose in the elements.

“As a brand, we continue to raise the bar when it comes to responsible design, and we are proud to deliver an extremely waterproof and breathable jacket without the use of chemicals, making the garment better for both the wearer and the environment.”

The Odin 1 World Infinity Jacket will be available in both men’s and women’s specific styles in-store and online from March 2022. To learn more about Helly Hansen's innovative technologies and the entire Odin collection, please visit https://www.hellyhansen.com/en_gb/.